Typeface by alias / gareth hague ‘the logo was already designed before alias became involved in the project, wolff olins had used our ‘klute’ typeface as its starting opine and because of this they thought it would be appropriate for us to design a typeface to accompany it. Variations of the 2012 london olympics logo by wolff olins image: LOCOGĢ012 london olympics typeface by alias image: alias new technology is being put in place to get everyone closer to the action and more deeply involved. with the addition of the commercial partners, this will be the most cohesive olympic brand in history. and in another first, the cultural olympiad will be able to share the brand. the emblem is designed to be populated, to contain infills and images, so it is recognizable enough for everyone to feel and be part of london 2012.Ģ012 london paralympics logo by wolff olins image: LOCOGįor the first time ever, the olympic and paralympic games will share the same brand, using their own variant of the emblem. the games are for everyone, regardless of age, culture and language. it is unconventionally bold, deliberately spirited and unexpectedly dissonant, echoing london’s qualities of a modern, edgy city.Ĭontaining neither sporting images nor pictures of london landmarks, the emblem shows that the games are more than london, more than sport. the brand we created supports this ambition.Ģ012 london olympics logo by wolff olins image: wolff olins the emblem is 2012, an instantly recognizable symbol and a universal form one already closely associated with the games in london. they would call on people to challenge themselves – to try new things, to go further, to discover new abilities. Wolff olins worked with london’s organizing committee (LOCOG ) to define a clear ambition for london 2012. designed by wolff olins in 2007 the logo aimed to attract the attention of a young audience and enthuse them about the games imminent arrival to the british capital.
Logo by wolff olins the logo needs little introduction, love it or hate it, you certainly recognize it.
over the past 3 years they’ve collaborated with several designers, architects, advertisers, sponsors and others to implement an impressive visual identity that will be seen across the world for much of the next month.Ģ012 london olympics logo by wolff olins image: LOCOG The overall look of the 2012 games has been overseen by mccann worldgroup in collaboration with london’s organizing committee. here we look at some of the designs that will help form ‘the look’ of the 2012 games. In four days time the london olympics will finally get underway. London olympics 2012 – the look of the games
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